Campaigns

Strategies for promoting your quest..

Hints & tips

Simplify the process for organisations to reach out and engage with partners, donors and members of your community. With some creativity combined with planning and preparation you can achieve great results through your campaign strategy.

Sponsors
Sponsors
Connect and engage with local, national or online sponsors to source prizes, giveaways and networking opportunities. Reciprocal benefits can include specific product or service tasks and/or logo on Quest promotional material.
Email
Email
Email marketing is an effective tool for reaching out to your subscribers, supporters, community members and past event attendees. Share details about the Quest, create a buzz around the tasks and invite your readers to participate.
Word-of-mouth
Word-of-mouth
Never underestimate the power of word-of-mouth as this has been the most effective form of marketing historically. This strategy works best when people feel excited or positive and where good relationships have been established with supporters.
Influencers
Influencers
Partnering with Influencers is a popular method and can increase interest in your Quest or can be used as a task during your Quest to generate excitement. The best strategy is to connect with influencers with a personal connection to your cause to attract genuine supporters long-term.
Website
Website
Maximise the value of your website to promote your Quest. If your website attracts a lot of traffic, you could also attract new supporters and share more about the quest on a landing page that captivates your audience.
Flyers
Flyers
Boost awareness about your Quest and wherever possible share hand-outs to spread the word about your Quest while raising awareness about your organisation. Local businesses and schools may also be happy to have a bunch of flyers at their establishments or sent home from school.
Social Media
Social Media
A great way to capitalize on your followers and generate interest is through using your social media accounts. If you don’t have any, consider creating an account to raise awareness of your organisation and focus on your targeted audience.
Local Media
Local Media
Some local radio stations offer promotion for non-profits and charities. Reaching out and connecting through radio and/or newspapers can give your Quest an extra boost. It also helps to know what the cost is for advertisements and promotion for future fundraisers.